10/26/2009
"Atigeo's Smarter Social Profile" (video interview with GM David Boardman)
by Fritz Nelson,
informationweek.com
The World Wide Web is becoming the World Wide Watch -- a creepy place where people talk about behavioral targeting and learning your intent. The goal is less nefarious, because implied in that is the ability to offer consumers more meaningful content. Startup Atigeo promises to make this all palatable by giving users access to their social profiles, including how that profile is acted upon.
Fritz Nelson interviews Atigeo General Manager, David Boardman.
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