Atigeo News
8/5/2009
SportsBuy Substantially Increases Online Sales over 75% with Private Real-time Relevance Personalization Solution from Atigeo
Bellevue, Washington — July 29, 2009 — Atigeo LLC, a data intelligence technology innovator, and SportsBuy, the world’s largest dedicated online marketplace for sports collectibles, today announced that SportsBuy has launched Atigeo’s private real-time relevance personalization solution Lifepass™. Lifepass was successfully implemented on sportsbuy.com to enhance consumer engagement and drive sales. Fully implemented in less than 4 weeks, Lifepass has increased gross revenue per customer by over 75%, margins in the double digits and user interactivity while greatly reducing “time-to-sale.”
SportsBuy customers are true sports enthusiasts and they are passionate about teams, players and collecting. Collectors demand the best selection of sports collectible merchandise that suits their interests. SportsBuy is continually seeking ways to enhance their customers’ online experience to provide them with the most relevant product merchandise possible. ”We were amazed by the high double digit business results and now in the process of implementing other Atigeo portfolio products to increase sales immediately through an iPhone application, highly personalized email, syndicated widgets and browser widgets. Atigeo not only delivered on the promise of double digit improvements in the business, but integrated and demonstrated this within only 4 weeks” said Wesley Hein, CEO, of SportsBuy.
SportsBuy, which previously displayed static recommendations based on traditional key word search, realized they could increase sales if they could present merchandise that was more relevant to the customers’ preferences. But the company did not want to deploy costly personalization technology that required extensive IT resources, and more importantly, did not want to deploy technology that invades the customer’s privacy. Instead, SportsBuy decided to implement Atigeo’s Lifepass solution which protects the individual user’s data in a private profile resident with the user verses cookies; in compliance with U.S. and E.U. most stringent privacy regulations.
“SportsBuy, knew that they would connect more deeply with their customers by enhancing the relevance of the merchandise being presented to their customers through Lifepass,” said Michael Sandoval, CEO of Atigeo. “Online merchandisers today need to focus on driving real measurable results such as increased sales and interaction, faster conversion rates, and return visits.”
Lifepass leverages personalization, behaviors and data inputs in real-time, including previous purchases, key search terms, and specific product and user preferences. As an example, shoppers would navigate through a Lifepass enhanced web site, be presented with the most relevant merchandise that aligns with their preferences, style, and purchase intent in the moment without being site supervised. With Lifepass, recommendations automatically adapt throughout the shopping experience based on a customer’s explicit and implicit preferences managed and controlled by the user, real-time behavior – not just their past purchases – driving measurable improvements in conversion and greatly enhancing the customer experience.
About Atigeo
Atigeo is data intelligence technology innovator. Led by former telecommunication, retail, health care, entertainment, hospitality and software senior management and executives, the company’s products (Lifepass™, myPageo™, and AdEvolve™) increase sales by personalizing consumer experiences through enhanced targeted content based on static and dynamic attributes of content that are then explicit and implicitly defined by the user. The SaaS-based offering is commercially available and easily integrated while empowering merchandisers through a robust, patent-pending suite of solutions. The company is privately held and headquartered in Bellevue, Washington.
About SportsBuy
SportsBuy(formerly NAXCOM) is the world’s largest dedicated marketplace for sports collectibles with several million transactions generated by over 200,000 register users. SportsBuy features thousands of the top sports collectible sellers in the world with a combined 17 million plus sports cards, memorabilia and other sports collectibles via both fixed priced and auctions. We offer buyers and sellers many unique advantages including a large selection of items at great prices, buyer/seller protection guarantees, no listing fees, and much more. The company is privately held and located in Los Angeles.
Contacts
Atigeo, LLC.
Lisa Oelsner
Lisa.oelsner@atigeo.com
425-749-5018 or 425-749-5010
http://www.atigeo.com
SportsBuy
William Elder VP Marketing
310-568-8825 ext. 104
www.sportsbuy.com
