Applications - Home

Media & Entertainment and Content Service Providers

A Holistic View of your Customer


Add a new dimension of insight to the delivery of relevant content and services based on a holistic understanding of your customers. With xPatterns, you can make connections among customers, content and concepts to harness insight regardless of where the raw data resides (user activity, marketing portals, social media feeds, news/media content, descriptive text in call center notes, customer service emails, billing systems, and much more). These under-leveraged connections inform strategic decisions, increase customer satisfaction, upsell content offerings, reduce churn, and significantly lower operating costs.

CSP

Monetize Customer Intelligence


New customer insights can power your applications and services to:

  • Upsell content experiences across devices - Connect with your customers on a deeper level with a greater awareness of potential product matches from catalogue databases to consumers' preference.
  • Enhance mobile search - Extend effectiveness of "in-location search" by linking retailers, services, restaurants, locations, and people to find more relevant content and promotions with easy-to-use functionality.
  • Serve ads dynamically across devices- Seamlessly construct an individually tailored ad out of multiple component options, or simply select the most relevant ad to deliver from an existing set of ad creative, unlocking the true economic potential of digital media consumption.
  • Prevent churn - Integrate data from multiple touchpoints to identify attributes that increase risk of churn for specific subscribers and personalize customer care.

Through the unique xPatterns privacy model, determine in real-time the relevance of content and promotions to consumers' preferences and interactions. Consumer preferences are never revealed directly, only real-time relevance scores between content and automatically generated and maintained consumer personas. The actual details of each persona are completely private to the communication service provider - never revealed within a partner ecosystem. A set of industry-backed, consumer-centric privacy policies eliminate the risk, financial cost, and brand impact associated with breach and privacy.