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Social Media


Brands today face a changed environment. Consumers are now content producers and distributors. The convergence of media and technology, combined with the fragmentation and personalization of media, is affecting the connection between brands and consumers in unprecedented ways.

The mix of communication channels has shifted from a one-way broadcast model to a set of dynamic multi-way media forums. Now, consumers not only talk back to brands and interact with their marketing messages, but also reshape and distribute those messages through networked communities. The current environment requires brands to listen to consumers in real-time to understand their sentiment and intention.

xPatterns leverages the information in social media websites, specific domains of interest, and other data sources, to model concepts, sentiment, behavior and influence for analysis. xPatterns operates at various scales including the individual level, community and a macro-level revealing relevant patterns of relevance to the enterprise, brand, or individual consumer.

For an enterprise, xPatterns can generate direct dialogues between brands and consumers. Brands can harness these relationships and create new opportunities to directly reach, connect with, and influence consumers.

For an individual consumer, a bundled experience of unprecedented relevance is surfaced from within all of their social media feeds based on their unique and nuanced persona.

Social Network Dashboard